Our office sponsors the Business Builder Book Club. A few members of the group asked to discuss sales in our next meeting. The book our discussion will be based on is Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini.
In this book, the authors reveal 50 simple but remarkably effective strategies that will make you
October 2011 Selection
much more persuasive at work and in your personal life, too. These strategies are based on more than 60 years of research into the psychology of persuasion.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study have uncovered a series of hidden rules for moving people in your direction.
This is our last meeting of 2011, as we take a break for the Thanksgiving and Christmas holidays.
During this Networking and Knowledge night, you will have ample time to get to know fellow participants. You will gain the knowledge of the key points of one current, excellent, top-rated business book. In addition, there will be one key action item from each book that you can take back to your business and implement immediately.
Refreshments are served. Please RSVP by 5 PM of the Friday preceding each meeting. Call 860-564-6777 or email rrenfree@inneroffice.com to RSVP.
