Technology Advances in Marketing

October 30, 2009

We’re living through very exciting times. Our grandparents or great grandparents watched humanity move from horses to cars. Today’s changes are just as big and keeping up with them is an enormous challenge. Today, more than ever, people want to know, like, and trust, those with whom they do business. We’ve been burned by people […]

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What is a Deductible Meal?

October 2, 2009

We’ve been getting a lot of calls about which meals are deductible and at what percentage.  Here’s a quick overview on that topic: Meals must have a bona fide business purpose and there are a lot of devils in these details. Frequency even counts. Business meals must generally be “occasional” or they may well become “benefits,” […]

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How to Start a Business on $100

September 25, 2009

The answer to survival lies in teaching someone how to think about their situation creatively. I’ve had many people come into my office through the years with similar questions. Here’s the kind of conversation I have with people in this situation: So, you’re thinking of starting a business, but you don’t know what, and you […]

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It Pays to Look Good

September 7, 2009

I was startled by the headline on the 9/4/09 Norwich Bulletin’s Style & Fashion page: “Plus-size sales shrinking.” Spending for plus-size clothing (larger than a 12) has decreased to the point where many stores have moved their plus-size sections to the web. Since the average size in America today is a 14, the majority of […]

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Times Are Changing

August 28, 2009

Two years ago the Yellow Pages kindly offered to supply us with a control number so we could see exactly what the value of their service was to us. Unfortunately they proved it all too well. In our heaviest call month of July, typically our slowest business month of the year, we received the most calls. […]

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